For the boomers in my life, apparently it takes their friends telling them about new innovations, for my boomers to switch. In this case it was water regulating faucets…..

Consumers NEED TO start demanding and paying for nature-based products, and brands NEED TO start catering to this. Brands (tend to) respond to trends and consumers.

CONSUMERS are in control!

Can consumers start re-jigging their brains a bit…..go from “oh it’s hot” (reactionary), to “I wonder why?” (curious), to “let’s google it” (action oriented)